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What is sustainability?

Sustainability shouldn’t be a trend it should be a lifestyle.


What is sustainability?


Many people argue about what the actual definition of sustainability is. People all have their own opinion and if you asked a ferrety of people they would all probably have a different definition to one another.


The Definition form the Oxford English Dictionary


Sustainability


“The ability to be maintained at a certain rate or level.‘sustainable economic growth’.”


Or


“Avoidance of the depletion of natural resources in order to maintain an ecological balance.”




The Advantages and Barriers of sustainability:

Advantages:

  • It would help the planet

  • Low waste disposal cost as you try and recycle or reuse

  • Improves functionality as well as quality of products

  • new and environmental impact is lower it would increase the market shares

  • better the environment for you employees

  • Closer relations with consumers

Barriers:

  • It is more costly than non sustainable

  • Can be risks as you are trying new materials and approaches

  • Peoples lack of understanding

  • The producer would need to find alternative ways to make money out of longer-life products

  • It is difficult integrating sustainability into a already well developed business



Interesting Quotes on sustainability that I thought
you needed to hear

“The starting point is not Design, the starting point is sustainability” - by Setella Mccartney


“There is no such thing as ‘Away’ when we throw anything away it must go somewhere.” - by Annie Leonard


“Sustainability is a political choice, not a technical one. It’s not a question of wether we can be sustainable, but whether we choose to be.” - by Gary Lawrence


“Sustainability takes forever. And that’s the point.” - William Mcdonough




Conclusion:


If we don’t use sustainability to solve and evaluate our design problems then the planet will suffer and we will have only ourselves to blame. As well as people should take the time to educate them selves and make their lives live up to sustainability.



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